10 Modern Products That Have A Cult Following
When a product manages to capture the collective attention of beauty experts and enthusiasts alike, you know there’s more to it than just hype. To build recall value at a time when hundreds of products are launched every season is no easy task. And yet, these cult beauty products have managed to do exactly that. Not only have they lived up to the hype, their fan following just seems to get bigger with each passing day. Here’s our list of beauty products that have become modern day classics.
What sets these apart from your standard tweezer is that they are super sharp, smooth, accurate and are slanted at the perfect angle. They last forever, grip the tiniest hair without tugging at your skin, and have a coating that offers a strong grip.
Guerlain isn’t your average luxury brand. Everything about the brand spells class and indulgence. Once you get over the sophisticated packaging, you will notice how just a dab of this finishing powder makes skin look radiant and glowing. It adds luminosity without looking overly dewy.
3. MAC Ruby Woo (Rs 1,500)
No matter how many red lipsticks you own, your collection is incomplete without MAC’s Ruby Woo. The pop red hue is insanely pigmented and has amazing staying power thanks to its matte formula. It’s what I call a pick-me-up red. One reason why it has gained cult status is that it suits almost every complexion, a rarity with red lipsticks. This is probably why it’s almost always out of stock at stores. Get a similar shade here.
Did you know that Shu Uemura Eyelash Curler is known as the Cadillac of all eyelash curlers? Designed by Kevyn Aucoin, the longer handle and curved angle suits nearly every eye shape, while the silicone rubber pad releases just the right amount of pressure for long-lasting curl without pinching the delicate eyelid area.
5. Urban Decay NAKED Palette
There’s absolutely no way a make-up artist or beauty blogger would dismiss this palette as pure hype. Each and every shade in the palette is universally flattering and totally wearable. They are intensely pigmented and perfectly neutral, making blending and creating tons of looks a dream. Perhaps this is why the makers have come out with NAKED 2 and 3.
If there is one product that has inspired mass hysteria in recent times, it has to be the BeautyBlender. No other cosmetic sponge works as well as this one. It ensures seamless blending and has inspired tons of (rather poor) dupes.
The pleasant rose-scented cheek and lip stain makes you look naturally flushed and this has been its biggest USP. Once you get a hang of it, there’s no turning back. It is multi-tasking and efficient, which is probably why it is a beauty staple even with people who don’t have much time for make-up.
8. Chanel Rouge Noir Nail Polish
Is it red or is it black? This best-selling, deep cherry shade is for people who are on the fence about going all out goth. Launched in 1995, Rouge Noir became the first ever nail polish to gain cult status. And there’s a damn good reason why. I mean, have you tried the colour yet?
Apart from the original formula, this cult product is available in oil-free and illuminating versions with 10 shades under each. That’s a VAST range, one that very few brands can offer. But that’s not the only reason why this is a cult product. The Tinted Moisturiser from Laura Mercier provides light coverage, evens out blemishes, and gives you a lit from within glow while still letting your natural skin shine through.
It won the Allure Best of Beauty Award in 2012, and if that isn’t convincing enough, check this out. Voluminous hair? Count me in. Crispy, sticky strands? No, thank you. This is exactly where Tigi Bedhead Superstar Queen For A Day scores high marks. It thickens hair instantly and gives you volume without making your hair feel crunchy. No wonder it is a hero product with so many hairstylists and backstage at fashion shows around the world.
Have you read about the balm that’s been a cult favourite for the better part of the century? Read about it here.