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The Masaba x Koovs Launch Party Was As Cool As The Collection

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Last night, Masaba launched a cool athleisure line exclusively on on of our fave e-tailers, Koovs. Comprising joggers, crop tops, bomber jackets, sports bras, body suits, and jumpsuits sporting very Masaba-esque quirky, fun prints, the collection is now live on the site, the prices ranging from Rs 800 – Rs 1,700 (yeah, we balked at the affordability too).

Hosted at Luna Nudo, St Regis, the party was a fun, fashionable night that saw many a star and socialite in attendance, celebrating the collaboration along with the designer and the brand. Many peeps were seen sporting exclusive pieces from the collection, thus sticking to the evening’s athleisure vibe. This collection serenades a few of Masaba’s favourite things, including the dichotomy between food choices and lifestyle (we’re looking at you, chocolate printed bralette).

Check out who made it to get jiggy with it with Masaba and Team Koovs.


Masaba x Koovs Party_Masaba_Hauterfly

Masaba Gupta Mantena


Masaba x Koovs Party_Akshara Hassan_Hauterfly

Akshara Hassan


Masaba x Koovs Party_Yasmin Karachiwala_Hauterfly

Yasmin Karachiwala


Masaba x Koovs Party_Shibani Dandekar_Hauterfly

Shibani Dandekar


Masaba x Koovs Party_Elena Fernandez_Hauterfly

Elena Fernandez


Masaba x Koovs Party Post_Mandira Bedi_Hauterfly

Mandira Bedi


Masaba x Koovs Party_Jackky Bhagnani_Hauterfly

Jackky Bhagnani


Masaba x Koovs Party Post_Kanika Kapoor_Hauterfly

Kanika Kapoor


Masaba x Koovs Party_Sapna Pabi_Hauterfly

Sapna Pabi


Masaba x Koovs Party_Norah Fatehi_Hauterfly

Norah Fatehi


Masaba x Koovs Party Post_Malishka Mendonsa_Hauterfly

Malishka Mendonsa


Masaba x Koovs Party Post_Sagarika Ghatge_Hauterfly

Sagarika Ghatge


Masaba x Koovs Party Post_Pooja Bedi_Hauterfly

Pooja Bedi


Masaba x Koovs Party Post_Mandana Karimi_Hauterfly

Mandana Karimi


Masaba x Koovs Party Post_Amyra Dastur_Hauterfly

Amyra Dastur


Masaba x Koovs Party_Pernia Qureshi_Hauterfly

Pernia Qureshi

Like what you see? Check out how tinsel town parties in style here


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