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The New Face Of Pantene Is Unexpected But Undeniably Cute

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Pantene has a new Japanese ‘infant-luenzer’ on board to be the new face or rather, the hair of their brand. We are talking about Baby Chanco here, the one-year-old hair prodigy who has more than 300K followers on Instagram and is taking over social media one strand at a time.

After this cute baby got trending on Instagram, followers candidly joked about how she could be the Pantene’s new face, and voila! It actually happened. When asked about this, Pantene’s Associate brand director, Yashiaki Okura said, “We feel her beautiful hair has strong power that makes people positively move forward, and we also support her mother’s positiveness to post wonderful moments with Chanco.”

We completely agree! Also, we would love to know more about what she feeds baby Chanco, because let’s face it, we too want that beautiful head of hair, if not the ads that she’s been landing. Not that the ads are not something we wouldn’t want. But honestly, all are we doing is struggling with hair loss and listening to our mom go on about oiling our hair. And while the hair is definitely amazing, how cute are those cheeks? *pulls cheeks, annoys Chanco*

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