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There Is A New Instagram Trend, And Thank God It’s Going Viral!

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On Monday, Australian country music singer, Tori Forysth asked Instagram users to take up a challenge that celebrates their true beauty. She asked them to upload their selfies — sans a filter. And the trend caught on and how!

Women in Australia have been posting pictures on their handles with powerful captions, and the hashtag — #FkTheFilterChallenge or #BoycottTheFilter. Spreading like wildfire, the challenge has now reached other parts of the world, inspiring many others to do the same.

We are all guilty of taking a million selfies till we get the right one, then ensuring it has a suitable filter that makes us look gorgeous for social media. The approval that we get from random strangers on the Internet has made us slightly obsesses with this false image of ourselves, and robbed us of the joy of going au natural.

Reminding everyone that we’re truly stunning, even without the perfect contrast or beauty app, this challenge is a wake up call to cherish our real selves. #HauteSquad is joining the trend, and we urge you to do the same!

Check out the posts below and take out your cameras to take that quirky selfie… but without the filter!

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Me. This morning. Fresh faced, freshly awake and in my weedy overgrown backyard, without a filter. I’m boycotting social media filters and here’s why. I’ve been thinking about it for a while, the unhealthy obsession with being aesthetically pleasing online. To look a little better and a little happier. I buy into it and I’m guilty of it. Today I’m joined by a bunch of woman also posting a filter free selfie with the hashtags #fkthefilterchallenge or #boycottthefilter – JOIN US! If it’s for just today with a selfie or if you want to join me in a month of filter free. This is a tool to start a conversation, tell your friends and let’s all feel better about how we see ourselves online. Let’s take a step back from creating an alternate reality and instead, live inside the one we have and be confident in sharing it. Check my bio for a blog post with some more info. Baby steps for big changes. Don’t forget to tag me so I can see all of your beautiful filter free faces! X #fkthefilterchallenge #boycottthefilter Here’s part of the message I sent out over the weekend to friends: I'm so tired of trying to make my life look amazing through filters, I'm tired of pretending, I'm tired of getting sucked into the online world of fake and fabricated glamour photos – wishing I was someone else or I was prettier or fitter or whatever.

A post shared by Tori Forsyth (@tori.forsyth) on




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Joining @tori.forsyth and my Aussie Country Music Girls in #fkthefilterchallenge and #boycottthefilter No make up, no bra. • • I use to have the worst self talk. Plagued by depression, self victimization and past ghosts… but then I told it to shut the fuck up and that kind of BS isn’t welcome here. • • I use a tan bed because I use to be teased about my English beaming white glowing skin. I curl my hair to bigger curls because my tinny 80’s perm curl is sometimes unmanageable and ugly. I live in Nashville chasing this dream and I’m almost coming to terms with, I’m probably to old to achieve it. Sprinkle on top (very lightly) trying to find a companion that’s not going to reflect and bring up past insecurities. • • I am scared that I have sacrificed so much to chase music that I may miss the boat on finding happiness with someone. Ultimately ending up with neither music or love… the two things I wish for. • • I think living in a world where who we “arnt” has the ability to cripple us and stop us from showing our most vivid colors… know your a fucking bad ass and be brave enough to radiate everything you DO feel secure about yourself…. mine is my heart! ❤️

A post shared by 🇦🇺 Katrina Burgoyne 🇺🇸 (@katrina_burgoyne) on


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This is the real me 🙋🏼‍♀️ Bad skin and crazy ass natural curly hair ________ We live in a society that makes us feel as tho looking completely flawless all the time is the only way we should be seen and I am a culprit of only posting pictures where I look my best.. But this is the real me, the girl that has bad skin constantly and has always been insecure about it after being picked on in high school for it.. I’ve since learnt to surround myself with people who love me the most without makeup, without a filter and know the real me 🙂 Thanks to the beautiful @tori.forsyth for showing the social media world that it’s ok to be you ❤️ #fkthefilterchallenge #boycottthefilterchallenge #youareprettyenough

A post shared by Tori Darke (@toridarkemusic) on


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" In a society that profits from your insecurities , liking yourself is a rebelious act."🌿 Scrolling through my newsfeed and I'm amazed to see the abundance of beautiful, make-up free faces of women in our music industry. We all tend to paint a certain picture on social media, one that is often completely devoid of the downs that life inevitably offers. We see the perfect, filtered versions of our peers and this fuels our unjustified insecurities. I usually refrain from posting negative things however, this often means that the version of myself that I present on social media paints a different picture to reality. What you don't see is the aftermath of my hectic life. The bags under my eyes , the 5 moldy cups of tea in my room , the messy hair, the tears, the poor posture, the spaghetti stains on my top and the fact that my hairline joins my eyebrows. 😂 But this is me , and today I'm joining in the #fkthefilterchallenge and I've realised there are a whole lot of gals who are just like me. Image is a huge and inevitable part of our industry. So sometimes it's nice to have a reality check and realise that with or without the filter , we are all beautiful.

A post shared by Kiara Rodrigues (@kiararodriguesmusic) on


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#fkthefilterchallenge 🙌🏽 (long post, pay attn pls) Well this never happens for me.. Maybe two years ago I wouldn't have had a problem with filter free or going make up less, but now the thought of either of these is my nightmare 😬 I grew up having a near flawless complection but unfortunately a few years ago I made the choice to go on some heavy anti depressants to help manage my depression & anxiety which in turn gave me chronic acne yay lol, fun times!This seems like such a trivial problem, but for me it was devastating. The world of social media & perfect filters doesn't exactly promote the 'real' image of life. Even now I won't post a picture if you can see my acne scars and active acne, my dark circles which are just a part of my make up (no people im not just tired – well I am but like they're just there and that's just that) But I'm super over it all, As the saddle club said "Hello world, this is me' but big thanks to @tori.forsyth for inspiring me to change things up and help myself remember that I'm more than skin, it's just skin that I'm done up in and the things that really matter are your mind, heart & soul, the kindness you show, the compassion you give, the forgiveness you exercise and the humility you're clothed in 💕be kind to yourself and keep it real kids #boycottthefilter #keepitreal #makeupfreemonday #loveyourself

A post shared by Alexandra Gunn (@__alexandragunn) on




Hauterfly's Lifestyle writer and resident Potterhead. In love with boxes, diaries, food, and conversations. Always in a state of fernweh. (Don't know what that means? Search the site for more!)

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