This Dress Costs A Whopping 6.6 Lakh And It’s Not Even Real!
The future of fashion is sustainable. Millennials too are increasingly coming out in support of a conscious lifestyle, and a big part of the green movement involves the clothes we buy, wear, and later, discard. With more and more brands looking towards sustainable ways to create, distribute and recycle clothes, we believe the future is here already!
In a first, digital fashion house, The Fabricant has created a dress, which is not real but only rendered on a model online.
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MINDS. BLOWN. . $9.500 for the first ever digital couture to be auctioned on the blockchain. We actually sold one of our items that has never been physical. Someone owns it now, and will be able to wear it if they choose to. . Created by us, worn by @johwska, auctioned by @Dapper_Labs at #EtherealNY 📸 @bleumode . Thank you everyone for your support and believing in what we do. This is a dream coming true.
The startup created this digital dress in the hopes of replacing real ones in the online space. In partnership with digital novice Dapper Labs and artist Johanna Jaskowska, this virtual dress only exists on the blockchain. The process uses a combination of 2D garment pattern-cutting, 3D design, and a rendering software to achieve its aesthetic.
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IRIDESCENCE . What can a body be when it is freed from physical restraints? What does identity mean when there are endless bits and bytes to express it? Connection is what we yearn for, and the cohesion is what will rise now. . Showing some behind the scenes of our basesuit fitted to your skin tone. Rendering the outfit on top. . Made by us (@the_fab_ric_ant), designed by me, custom made for and worn by @johwska, auctioned off by @dapper_labs last week on #etherealNY blockchain conference for $9,500. 📸@bleumode . . . . . #iridescence #etherealsummit #ethereal #digitalfashion #virtualfashion #digitalfashionhouse #couture #blockchaincouture #thefuture #johwska #dapperlabs #freefiledrop #FFROP #thefabricant #digitalonlyfashion #fashion #fashiondesign #renderedreality #freedom #expression #exploration #digitalidentity #CLO3D #3Ddesign #downloadyouroutfit #futureoffashion #digisapien
The groundbreaking innovation behind this dress is not the only achievement. The dress is also the first, and only, digital outfit to be auctioned off at a major tech summit (Ethereal Summit NY), for a whopping $9500. The startup claims that the best way to reduce the carbon footprint of fashion in the world is to go digital. Why buy/source a bunch of expensive dresses just to post one picture in a magazine or on social media?
But the question we are asking is, what justifies the dress to be auctioned off at almost 6.6 lakh when it’s not even real? Well, the dress itself is a form of cryptocurrency, that can be transferred, owned and even rendered into real designs if the owner chooses to do so. The dress is customisable for every user and is rendered on nothing but a nude bodysuit, as seen in the unprocessed post shared by Johanna.
First, it was digital Instagram models, now it’s digital dresses. Is the world of fashion heading for a total tech takeover? And if yes, what does that mean for the human elements so prevalent in the industry right now? We’ll have to wait and see!