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This Dress Costs A Whopping 6.6 Lakh And It’s Not Even Real!

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The future of fashion is sustainable. Millennials too are increasingly coming out in support of a conscious lifestyle, and a big part of the green movement involves the clothes we buy, wear, and later, discard. With more and more brands looking towards sustainable ways to create, distribute and recycle clothes, we believe the future is here already!

ALSO READ: 5 Sustainable, Indian Fashion Brands That You Need To Support RN

In a first, digital fashion house, The Fabricant has created a dress, which is not real but only rendered on a model online.

The startup created this digital dress in the hopes of replacing real ones in the online space. In partnership with digital novice Dapper Labs and artist Johanna Jaskowska, this virtual dress only exists on the blockchain. The process uses a combination of 2D garment pattern-cutting, 3D design, and a rendering software to achieve its aesthetic.

The groundbreaking innovation behind this dress is not the only achievement. The dress is also the first, and only, digital outfit to be auctioned off at a major tech summit (Ethereal Summit NY), for a whopping $9500. The startup claims that the best way to reduce the carbon footprint of fashion in the world is to go digital. Why buy/source a bunch of expensive dresses just to post one picture in a magazine or on social media?

But the question we are asking is, what justifies the dress to be auctioned off at almost 6.6 lakh when it’s not even real? Well, the dress itself is a form of cryptocurrency, that can be transferred, owned and even rendered into real designs if the owner chooses to do so. The dress is customisable for every user and is rendered on nothing but a nude bodysuit, as seen in the unprocessed post shared by Johanna.

First, it was digital Instagram models, now it’s digital dresses. Is the world of fashion heading for a total tech takeover? And if yes, what does that mean for the human elements so prevalent in the industry right now? We’ll have to wait and see!


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