You Heard It On Hauterfly First! The Victoria’s Secret Fashion Show Has Officially Been Cancelled.
It is the end of an era! The Victoria’s Secret Fashion Show has been officially cancelled and we are not surprised. The brand has cancelled the broadcast of their famed annual show. Till last year, the event managed to rope in the biggest names to perform and walk for them.
Les Wexner, the CEO of L Brands which owns Victoria’s Secret, apparently wrote, “Fashion is a business of change. We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show. Going forward we don’t believe network television is the right fit. In 2019 and beyond, we’re focusing on developing exciting and dynamic content and a new kind of event—delivered to our customers on platforms that she’s glued to… and in ways that will push the boundaries of fashion in the global digital age.” But as Lejuez said, these changes are “may be too little too late.”
We can indeed say that we aren’t surprised. The brand has been in hot water with a lot of people for a while. They have been suffering from weak sales. Combined with recent controversies, it does seem like their mighty reign is over. Their overly sexualised brand image and lack of inclusivity do not belong in the #MeToo era and it’s running out of time.
In a recent CNN report, it was revealed that fewer people are buying the brand’s bras and panties. The fall in sales has affected their stock rating and was named as one of the worst-performing retailers on the S&P 500. The glitter and glamour of the brand’s popular spokespersons and shows were not enough to mask it’ shortcomings and we think it’s about time they owned up to it.
Talking about the failing business model of the brand, a Citigroup analyst, Paul Lejuez, commented that the brand has been “slow to implement meaningful change”. This has led customers to choose their competitors who focus on inclusivity and advertise comfort over sex appeal. This is in addition to the company’s execs touting trans-phobic sentiments and former models accusing the brand of misconduct. Supermodel Karlie Kloss quit her association with the brand saying, “The reason I decided to stop working with Victoria’s Secret was I didn’t feel it was an image that was truly reflective of who I am and the kind of message I want to send to young women around the world about what it means to be beautiful,”, she revealed.
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Hey @victoriassecret , you really built up that bad karma last November, huh? Not long after Ed Razek’s trans/fatphobic comments in an interview with Vogue, an associate buyer at the Columbus, Ohio-based lingerie company placed a $12,656 web order from @fleurdumalnyc . Half of the order was for Fleur du Mal’s embroidered and appliquéd Lily bras and panties, dupes of which unsurprisingly showed up for sale on VS’ website and Instagram two days ago (at half the price). ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It’s a bit more complicated than just your typical knockoff story though. Could there be bad blood boiling below the surface at VS? Jennifer Zuccarini, Fleur du Mal’s founder, previously co-founded the lingerie brand Kiki de Montparnasse in 2005 and followed with a three year stint as design director at Victoria’s Secret from 2008-2011. The following year, Fleur du Mal was born, growing into a successful brand and celeb-favorite while VS’ sales continued to decline. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But their troubles don’t stop there. The recently exposed ties between L Brands’ CEO Les Wexner and Jeffrey Epstein Epstein, sent stock shares of VS’ parent company tumbling to the lowest they’ve been in nearly a decade. Epstein, a close friend and former financial advisor to Wexner, has of course been making headlines after being indicted on child sex trafficking charges. The day of his arrest last weekend, a trove of naked photos of underage girls was uncovered in his Upper East Side mansion, a home that was formerly owned by Wexner and reportedly transferred over to Epstein for $1. Hella shady and creepy, if we’ve ever seen it. Supermodels, it might be time to really rethink your contracts with Victoria’s Secret. Here’s to L Brands’ shares and VS’ profits tumbling even deeper lol. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ • #fleurdumal #lingerie #lace #silk #embroidery #lily #black #victoriassecret #edrazek #lbrands #leswexner #jeffreyepstein #transphobia #fatphobia #ecommerce #onlineshopping #linkedin #vsfashionshow #scandal #corporation #indiebrand #ripoff #ootd #femaleowned #womanowned #dietprada
Beyond the bad sales and generally bad reputation, the brand has also been accused of plagiarism. A major appeal of Victoria’s Secret was the cute and innovative designs. Turns out, that these might also be not genuine as their line has been accused to rip off Fleur du Mal, another customer fave. It was revealed that VS purchased bulk orders from Fleur du Mal and then ripped them off for their own collection. And there are receipts!
Can the brand really come out of this in a good light? We might not know!