WATCH LIVE: Tommy Hilfiger Takes Over NYFW with #TOMMYNOW
Tommy Hilfiger has gone all out this season and is clearly setting the bar wa-ay high with his upcoming show tonight, September 9th, at New York Fashion Week. The designer is set to take over Pier 16 at South Street Seaport, transforming it into “Tommy Pier”, a full-blown carnival, fashionista style. Alongside the traditional carnival food, games, and rides, “Tommy Pier” will also include a 40-foot-Ferris wheel and Gigi Hadid! Not your average carnival, eh? The fashion-themed-carnival will be opening its doors to 2,000 guests, half of whom are its consumers. Along with its F/W’16 collection, this show will also feature selected pieces from the most-awaited collaboration between the label and supermodel Gigi Hadid.
The collection #TOMMYNOW is said to be an ultimate expression of the designer’s unconventional vision for the brand. His collaboration TommyXGigi, along with the social media icon and supermodel will be taking modern styles and blending it in with Tommy Hilfiger’s signature “cool American” heritage. This is said to include apparel, accessories, sunglasses, watches, fragrances, and footwear.
Breaking away from the usual fashion show format, this show is set out to be a lot more interactive, and the collection will be shoppable to all its consumers immediately, either through digital touchscreens, live-streams, or social media channels. Do not, I mean DO NOT miss the start, as Gigi Hadid will be opening the show wearing one of her own from the TommyXGigi collection. An exciting moment for every style buff!