Melorra Is The Jewellery App Every Working Girl’s Been Waiting For!
Ever scrolled through the many shopping apps on your phone and wondered why there isn’t something exclusive — and cool — for jewellery? Looks like your prayers have been answered. Meet Melorra — a Bengaluru-based, app-only jewellery brand that boasts of classy, high fashion baubles at price points that won’t cause serious heartburn.
This contemporary jewellery retailer made headlines earlier this year when its founder Saroja Yeramilli bagged Rs 33 crores as early-stage investment from Lightbox Ventures, the largest any Indian start-up has received in the country till date. And clearly that money’s been well spent. I downloaded the app a few days ago and I’ve got to say that this is probably going to become your one-stop shop for chic jewellery. With options that are eclectic yet contemporary, and most importantly budget-friendly, this label will instantly appeal to the urban Indian woman.
Though the online jewellery segment is growing phenomenally in India, you’re more likely to find either chunky, OTT pieces that one can coordinate with ornate Indian ensembles or edgy accessories that can help you make a statement. What’s lacking is in-between minimalist pieces made of precious metals that you don’t mind spending on because of their lasting value. Also, styles that easily transition from work to after-hours is the need of the hour for working women in the country. And that’s the gap Melorra is trying to bridge and we couldn’t be happier.
Available on both Android and iOS, and on an e-commerce site, Melorra has a range of well-crafted gold, white gold and even fine jewellery that’s inspired by global runway trends. In case you want a second opinion for your bauble box updates, Melorra also helps you out by distinctly categorising their products into three sections: Work, Casual, and Party. Also, their Style Feed section churns out runway-inspired looks and trends and the jewellery you can team with the same. If minimalistic, classy and affordable is how you like your trinkets, Melorra is an app you must check out.
Curious about this chic label? Here’s a sneak peek at some of our favourite pieces from the collection:
Two Arrowed Bracelet (Rs 12,110)
White Gold Ring With Gold Ikebana Flower (Rs 13,776)
Diamond-Encrusted Finger Collar (Rs 14,482)
Hexagonal White Gold Stud Earrings (Rs 16,952)
Hexagonal Yellow Gold Frames (Rs 27,374)
Asymmetric Gold Cuff (Rs 27,681)
Oval Gold Hoops (Rs 32,016)
Golden Swing Drop Earrings (Rs 45,967)
Oblong Rectangular White Gold Frame Pendant (Rs 41,781)
Vintage Gold Neck Cuff (Rs 103,927)