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Masaba Is The First Designer In The World To Do What?!

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Like we needed any more excuses to shop — Masaba takes e-shopping to the next level by introducing the world’s first-ever shoppable mannequin challenge. Disclosing this information on her Snapchat and Instagram stories, the quirky Indian designer let her followers know that the label House Of Masaba is now available to shop through this trending challenge, thanks to the Toch app. “So basically, you can watch the video and a dot appears on the garment which you can click on to instantly add it to your cart. This makes things a lot simpler,” Masaba informed her followers. All you have to do is download the Toch app and you’ll be able to shop the looks that you like.


Just like the Harlem shake, the no-makeup selfie, and the ice-bucket challenge, the mannequin challenge was one of those trending things the internet spat out that went absolutely viral — even we did it! When the interweb has a trend, how can you miss out in it? Looks like House Of Masaba is taking a fresh and stylish spin on it by seamlessly bringing together technology and fashion. Can’t wait to see what more this awesome designer has in store for us…till then shop the House Of Masaba mannequins only on Toch.




Tiny but fierce, our Fashion & Beauty Writer grooves to her own soundtrack. An animal lover at heart, she plays proxy mommy to pretty much all the strays she meets.

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