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Manish Arora Collaborates With Koovs On First Menswear Line

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Here’s some good news for all the boys in your life! Veteran designer Manish Arora is collaborating with fashion e-commerce website Koovs on an exclusive menswear line. What’s more, this is the first time he’ll be working on a collection solely for men, so you can be sure it’s going to be ultra cool.

This collection — called Indian by Manish Arora X Koovs — comprises of apparel and accessories filled with edgy and bold pieces. While Arora sticks to his signature style, this collection brings together busy prints with stripes and other geometric motifs. He’s kept white and gold as a constant and each garment is designed in a way that highlights a rich hue like electric blue, fuchsia, and emerald.

Here’s what the design maven has to say about the new line, “I chose to collaborate with a platform like Koovs in India to provide consumers an exclusive opportunity to own a signature Manish Arora product at accessible prices. We are essentially a women’s wear brand, so we thought it would be a great opportunity to cater to men for a change. We’ve incorporated a lot of lucid, colourful prints and graphics into the collection.”

The line also includes bomber jackets, t-shirts, vests, shirts, sweatshirts, shorts, and trousers. Accessories include backpacks, phone covers, socks, high-tops, flip flops, and espadrilles. This collection priced between Rs 495 to Rs 1,995 and is unbelievably affordable. and will be available exclusively on starting 31st March, 2016. We don’t know about you, but we’re eagerly waiting for this one.

Indian by Manish Arora x Koovs will be available on Koovs from March 31, 2016.


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