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This New Lingerie Brand Embraces Bigger Sizes — And It Looks Nothing Like Your Grandmom’s

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As someone who is part of the itty bitty titty club, I have always envied those fortunate enough to fill an empire waist, without having to tape, stuff, or shift the goods around to achieve the perfect cleavage.

However, there’s one particular dilemma a lot of full-figured women face in India — and that’s finding fitted bras that don’t look like they came from an old lady’s laundry basket!

Guess what, my lovely friends? There’s a new lingerie brand in town that helps women embrace their curves, while flaunting them in the sexiest way possible. ‘Ultimo’ is one of the very few brands that cater purely to South Asian women who are curvy, or have fuller cup sizes!

Based in the UK, Ultimo has basically kept in mind the full-figured Indian woman making sure their lingerie is super comfortable and stylish too. The range offers various styles of lingerie, allowing you to explore and pick the bare necessities that suit you!

Starting at Rs 1,295 for bras, and Rs 1,095 for briefs (which is comparatively cheaper than a lot of hyped up lingerie brands), you can shop Ultimo at all Amanté stores across the country AND online too!


Tiny but fierce, our Fashion & Beauty Writer grooves to her own soundtrack. An animal lover at heart, she plays proxy mommy to pretty much all the strays she meets.

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