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H&M Takes Sustainable Fashion Seriously With Their Conscious Clothing Collection

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Apart from inclusivity, if there is one another issue that is kicking up a storm in the fashion industry, it is sustainable fashion. In case you didn’t know this already, the fashion industry is the second largest cause of pollution worldwide.

Yes, you heard that right, it is not industrial waste and not emissions from vehicles, but the fashion industry. The clothing you are buying, wearing and eventually discarding is disrupting the environment. But 2018 is the year when sustainable fashion has in fact become an important topic!

The movement is strong and in full force, with retail giants such as H&M, Zara, ASOS, Kering and Target committing themselves to practise sustainable fashion by 2020 as part of the effort by Global Fashion Alliance.

Even Lakme Fashion Week Spring Summer 2018, had its Day 2 completely dedicated to sustainable fashion. Designers and brands such as Parmesh Shahani, Daniel Syiem, Aratrik Dev Varma, Pankaja, Hemnag Agrawal and more presented their sustainable designs on the runway.

Taking their pledge to be more sustainable seriously, H&M has now launched the H&M Conscious Collection. The 7th edition of H&M Conscious Collection is the latest in sustainable fabric innovation, with designs inspired by the creative home of the Swedish artists, Karin and Carl Larsson.

This year, along with organic linen, organic cotton, organic silk, TENCEL™ and recycled polyester, H&M introduces two new materials, recycled silver and ECONYL® (a 100% regenerated nylon fibre made from fishnets and other nylon waste).

If you are wondering how the above mentioned sustainable materials will be used, the brand will be using ECONYL® to create gorgeous lace, and recycled silver in their jewellery.

This Conscious Clothing Collection is not just limited to clothing, but extends to lingerie, shoes and accessories, in hues of greens, white and black with touches of dusky blue and powder pink.

The accessories include tulip motif jewellery made from recycled silver, satin mules made from recycled polyester, beautiful printed scarves in a TENCEL™ blend, and a delicate pouch handbag, fully embellished with recycled plastic beads and sequins.

The collection is launching on April 19, and will be available in select stores worldwide, and online at

Clothes made sustainably are not only extremely high quality, but will also last much longer in your wardrobe. So if you were wondering where to begin, and how you can get into a more sustainable routine, you know where to shop!


Fashion enthusiast by birth, shopaholic by nature, and makeup maven by choice, Shikha serves you your daily dose of everything style and beauty, with a sprinkle of fabulousness!

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