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#HauteList: The Best Fashion Launches In January 2017

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Every day is a new and stylish day in the fashion biz. In fact, it is never far from surprising, sometimes wow-worthy and other times sigh-inducing. From changing and r[tps_title][/tps_title]eviving trends to fresh fashion collaborations, funky new launches or even relaunches, or even shocking disclosures of designers quitting storied labels for new ones, there’s so much buzz on a day-to-day basis. But while some of the information is noteworthy, there are the BIG scoops that shape the future of the industry. And that’s exactly what we’re here to share with you. In our monthly Best of Fashion series, we round up some of the best new releases, collabs, launches, and the works of fashion. This is everything you NEED to know. So ending 2016 with a fashionable bang, here are the best fashion launches the year has seen.


Best of Style Jan 2017_Hauterfly

1. Adidas Originals Launches New Campaign

‘Original is never finished’ — the new Adidas campaign video remixes a classic song, My Way, with a street-style twist. The short film features visionaries from the industry of music, sport, and art, including Snoop Dogg, Kareem Abdul-Jabbar, Petra Collins, and Luis Puig, to name a few. Making a statement about using an old canvas to feature new ideas, this campaign focuses on the street-wear culture and loops in the trending element in the world of athleisure.



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2. The Nike x Twigs Campaign Will Make You ‘Believe In More’

Taking things differently this time around, FKA Twigs proves to us that athleisure is for a lot more than your average sport. The campaign directed by FKA Twigs herself is in collaboration with Nike’s Zonal Strength Tights, is a way of encompassing other genres of sport as athletics too. A beautifully choreographed piece, if this video hasn’t encouraged you to dance away in those fashionable tights, then nothing will!



3. Louboutin’s SS’17 ‘The Remix’ Collection

The Remix Collection by footwear design guru, Christian Louboutin, is absolutely stunning. The Spring-Summer 2017 collection is labeled ‘remix’ because of its eclectic use of colour, shimmer, animal prints, and jewelled embellishments. By mixing things up, the collection consists of every style you would be looking for in footwear — whether it is an elegant ankle strap or a chunky block heel. The use of a mixture of fabrics and handcrafted styles make this collection a perfect go-to for a simple day event, or a glamorous night party.


Best of style_Hauterfly

4. Love Genration Launches Party Collection

This high-street Indian brand launched its new party collection for the season. The label that was launched by Nandita Mahtani, Dolly Sidhwani, and Bhavana Pandey, is a fun and flirty spin on everyday street styles. This collection consists of uber chic jumpsuits, shaded dresses, denims, and gorgeous tops made of pure cotton and linen — something suited for the everyday girl.



5. H&M Goes Eco-Friendly

Our beloved fashion retailer has finally given us a solution to getting rid of old clothes. H&M’s new ‘Bring It’ campaign allows you to save your garments from hitting the dumps, recycling the fabric for future use. So the next time you want a wardrobe update, know that your tattered ensembles will come in handy for others and will be reused to make the world and fashion a lot more sustainable.


Tiny but fierce, our Fashion & Beauty Writer grooves to her own soundtrack. An animal lover at heart, she plays proxy mommy to pretty much all the strays she meets.

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