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10 Haute Picks From The New Masaba X Koovs Collection

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Guess what, you guys? Masaba x Koovs is finally here! The athleisure collection launched last night and boy, are we excited to shop it. The collaboration has been the talk of the town for a while, when Masaba disclosed it on her social media accounts. Athleisure, as a trend, has been making a fashionable round, and why not — it’s comfortable, stylish, and practical. The range is fun, funky, and super quirky, with a signature Masaba touch to it.

This capsule collection, exclusively for KOOVS, comes in a range of 32 styles that are reasonable priced and its fun designs allow you to wear these pieces literally anywhere else, besides your gym. The brightly coloured prints make them adaptable from day to night as well. “Athleisure has been on my mind for many years now and I am thrilled to have partnered with Koovs to launch such a collection finally. Koovs is the ideal e-commerce partner because we share the same value system and ideas. The line is aimed at young, fashion-conscious women who love a chic ensemble even when they’re on the treadmill. The line also has fun accessories like totes and printed slides to glam up your wardrobe” said the designer.

So what does this collection consist of, you ask? Besides the usual athleisure elements such as cropped-tops, leggings, jackets and sports-bras, it also has bags, jumpsuits, dresses, and shoes. What stands-out about this athleisure collection are its crazy and fun prints. Masaba’s designs are known to be edgy and outstandingly different from the usual and, staying true to that, she’s brought that funky element to this collection as well. The prints include a chewing-gum print, swimming print, dumbbell print and chocolate print…told you, it’s not your average athletic wear.

Check out our favourite picks from this cool new collection that you should be diving into!




Chocolate Print Leggings (Rs 995)



Tiny but fierce, our Fashion & Beauty Writer grooves to her own soundtrack. An animal lover at heart, she plays proxy mommy to pretty much all the strays she meets.

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