From Their Fashion, It’s Clear That Bollywood Has Forgotten The Racism Of Dolce & Gabbana. Let’s Talk About It!
It is true that fashion moves on faster than a woman coming back from a crappy first date. The industry is quick to forgive and forget gross mistakes made by brands, celebrities or designers. Our outrage is not even able to survive the 24-hour news cycle and is forgotten by the next day’s brunch. While forgetting and moving on is usually the norm, does it also make it right? We think not. We don’t believe in holding grudges for too long, but for some cases, doing so can help bring about real change. One such brand that has misused fashion’s short-lived memory is Dolce & Gabbana and we are not okay with it.
Which brings us to today! We were indeed hit with disappointment when we clicked on Shraddha Kapoor’s recent post to check out the sexy dress she’s in.
The actress wasn’t the only one dressed in the designer label we have seen. Just last month, we spotted Sharmin Segal, from Malaal fame, dressed in the label for a promotional event as well…
….and it broke our hearts just a little! Why? Here’s the quick version. Back in November 2018, the designer label was shamed all over social media for releasing a very racist promotional video, see below:
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#DGlovesChina ? More like #DGdesperateforthatChineseRMB lol. In a bid to further appeal to luxury's covetable Chinese consumers, @dolcegabbana released some hella offensive “instructional” videos on the usage of chopsticks. Pandering at it's finest, but taken up a notch by painting their target demographic as a tired and false stereotype of a people lacking refinement/culture to understand how to eat foreign foods and an over-the-top embellishment of cliché ambient music, comical pronunciations of foreign names/words, and Chinese subtitles (English added by us), which begs the question—who is this video actually for? It attempts to target China, but instead mocks them with a parodied vision of what modern China is not…a gag for amusement. Dolce & Gabbana have already removed the videos from their Chinese social media channels, but not Instagram. Stefano Gabbana has been on a much-needed social media cleanse (up until November 2nd), so maybe he kept himself busy by meddling with the marketing department for this series. Who wants to bet the XL cannoli “size” innuendos were his idea? Lmao. • #dolceandgabbana #altamoda #rtw #dgmillennials #stefanogabbana #shanghai #chinese #italian #cannoli #meme #wtf #dumb #lame #chopsticks #foodie #tutorial #cuisine #italianfood #asianmodel #asian #chinesefood #dietprada
This was followed by various reveals of the brand, and it’s namesake designer’s blatantly racist disposition:
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As @dolcegabbana prepares to mount their next runway show in Shanghai this coming evening (7:30PM) and the rest of Instagram fawns over what’s sure to be an overly lavish “love letter” to China, we’ll be wondering if we’ll see chopsticks as hair ornaments, take-out boxes as purses, or even kimonos misappropriated as Chinese costume. Time will tell. For now, we’ll let y’all simmer on this DM between Stefano and Dieter @michaelatranova (chronology is reversed in slides). Word has it that they’re still in the process of model casting (over 200 Asian girls scheduled)…wouldn’t let them walk the show if we were their agents lol. Also, curious what the Chinese government will think of their country being called shit basically…especially considering how strict they are on who to allow to enter the country on work visas based on a thorough social media background checks. • #DGTheGreatShow #DGlovesChina #runway #fashionshow #cancelled #racism #dolceandgabbana #altamoda #rtw #dgmillennials #stefanogabbana #shanghai #chinese #china #wtf #dumb #lame #asianmodel #asian #dietprada
In a gist, the whole thing was a colossal mess too big for any brand to come out of! What followed was a removal of the brand’s products from Chinese e-tailers like Alibaba and JD.com. They were also shunned from this year’s red carpets at the Golden Globes and Oscars, with celebs silently standing against the brand. The poster child for gender controversies and cultural ignorance has braved many storms, with April of 2019 marking its resurgence. Fashion enthusiasts have remained wary of accepting the brand as genuine influencers whereas celebrities and some reputed publications have ignored this incident altogether.
But given the fact that our neighbour China has consciously decided to shun the brand for being degrading towards Asian subculture, shouldn’t we take a stand as well? Surely there are other luxury labels that are more deserving of our stars’ attention? And should we not stand in solidarity against entitled labels doing as they please and getting away with dishonest apologies? We think so!
There’s so much to pick from, must we then promote a brand that has a reputation for being blatantly racist?