The Label That Promises To Take You From AM To PM
If you are looking for a contemporary label that will literally take your one outfit from day to night, within reasonable pricing — well, DisDis is the place for you. Based in Puducherry, the fashion house just launched its website for the rest of India recently, showcasing its new collection. Suited for the modern, working woman looking for fashion that is trendy yet not-so-time-consuming, this boutique aims to provide you with just that. Launched by Disa Gumundsdottir, CEO and Head Designer of the brand, the fashion house not just offers a range of clothes but also produces hand-woven and hand-stitched bags, clutches, and shoes.
Disa moved to India from Iceland a few years ago and began her journey with DisDis — a boutique cafe located at Roman Rolland, Pondichery, that showcases international designers. With its online boutique launching last week, you can now shop their current collection, which is a fresh, contemporary, and off-beat take on trends, with nautical stripes and tropical prints being one of the signatures of this collection. What actually stood out for me was the changeable zipper skirt which can be worn in 3 different lengths and sleeves! Interesting how that one zip can literally take your outfit from daytime work-appropriate to party central. Apart from a range of apparel, bags, and shoes to select from, the brand has also created their own Vegan Coconut Oil Soap. DisDis is one label that should be on your radar.
Check out a few favourites we’ve picked from this collection.