Budget Fashionistas Need To Bookmark This New Online Store STAT!

By Simi Kuriakose Updated June 23, 2016

The internet has no dearth fashion e-commerce websites. And to be honest, no one’s complaining if there’s a new addition on the horizon. Shopaholic or not, online shopping is all about convenience — whether you’re at your desk at work, trying to steer clear of that boring conversation, or have absolutely no time to make a trip to the mall, shopping online is THE easiest recreation to indulge in. Also, the fact that you’re almost always getting the best of everything from international runway trends to anything on your wishlist that’s far from trending, that too at the click of a button — it’s quite a blessing, isn’t it?

So when we discover a new addition to the scene, team Hauterfly gets naturally excited. And AJIO is a recent entrant that launched in April during Lakme Fashion Week’s Spring/Summer 2016 edition. A product of Reliance Retail, the retail arm of Reliance Industries Ltd, this new shopping portal caters to urban Indian women aged 18-34, and comprises varied segments including clothing (Indian and Western), jewellery, and accessories.

At first scroll, you’ll notice how exceptionally on-trend everything really is. I can speak for the #HauteSquad when I say that we’ve gone through this site time and again over the past month. Despite having direct competition from online biggies like Jabong, Myntra, Koovs, Flipkart and ABOF.com, I think Ajio is one of those select few e-commerce stores that not only has classy products but is also affordable. With over 200 Indian and international labels on board, Ajio includes brands like Holster of Australia, Tally Weijl of Switzerland, Kira Plastinina of Russia and MDS of Singapore, among others like Akriti By Pantaloons, and in-house label. So if you’re on the lookout for products that are not just chic but different, I suggest you check out Ajio.com if you haven’t already.

Take a look at some of our favourite picks from Ajio and go swipe that card!