Aishwarya Subramanyam Steps Down As Elle Editor; Here’s Who Is Likely To Replace Her
A couple of weeks ago, a bomb dropped in the fashion industry. Elle India’s editor, Aishwarya Subramanyam — who had been helming the magazine for the past four years — has stepped down. Subramanyam, who Vogue India’s managing editor before moving to Elle, is starting her own content company, and a little birdie tells us that she and her new business partner have already bagged their first client.
Hailed for giving the legacy publisher a fresh new makeover post her takeover, Aishwarya was responsible for streamlining the content of the magazine, making it more fierce, more feminist, and less of a cliché — remember the time when she put Kiran Rao or Arundhati Roy on the cover (a far cry from the the Alias and Deepikas of Bollywood), or when she paid homage to members of rival publications, as they had been at some point a part of the Elle journey? Yeah, that.
Aishwarya shared this article published in Mumbai Mirror a couple of days ago, making it pretty official herself:
But this era now comes to a close, and we bet you’re wondering who is going to replace her at the top of Elle’s masthead. Our well-informed sources have shared the names of a few contenders, which include Pearl Shah (founding editor of Jabong’s The Juice magazine, and previously Fashion Director at the now-shuttered Marie Claire), Sita Wadhwani (Content Director at Arvind Internet and previously Digital Editor of Vogue.in), and Nandini Bhalla (editor of Cosmopolitan India and previously editor of Grazia India). Got your attention, didn’t we?
Courtesy: Instagram.com/Sita Wadhwani; Nandini Bhalla; Pearl Shah
From all accounts, Bhalla seems most likely to bag the job, given that she’s got a good handle on the women’s lifestyle space and is also a serious digital influencer today. As we’re all aware, digital plays a huge role in the larger game plan of legacy media publications, and someone who brings that kind of skill to the table is likely to have a better shot.
While we wait with bated breath to see who finally wins this nail-biting race, be rest assured we’ll keep you posted!