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Sport Has No Boundaries And FKA Twigs Proves It!

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If Nike’s Da Da Ding campaign from last year wasn’t inspiring enough, the sports brand is back with a new video collaboration and believe us it’s LIT. If this doesn’t make you want to get on up and sign up for a dance class, we don’t know what will. Sport is an expression and so is dance — and taking that notion forward is singer and dancer FKA Twigs, who is also the face of Nike’s new Zonal Strength Tights campaign. So if you’re among those who think that dance doesn’t classify as a sport, check this out and be prepared to watch the sheer athleticism of the dancers inspire you to hit that reset button.


Nike FKA Twigs_Hauterfly


Conceptualised, directed, and performed by the versatile singer, the video showcases FKA Twigs bringing alive the idea of dance as a sport and dancers as serious athletes. In a dozen chic ways, she breaks the perception that athletics is only about playing a “sport”. Have you even checked out the flexibility and stamina these dancers have? I mean, who would be able to do a full body bend the way they do? Mind = blown.




In today’s lethargic world, don’t we all look for a little motivation, something that will drive us to achieve our goals and push our limits to achieve the best possible versions of ourselves? And that’s exactly what this campaign is about — believing in yourself, testing your boundaries, and using your body in a positive way. The 29-year-old British performer makes you believe that dance a fun yet rigorous activity where you don’t even realise you are working out.


Nike FKA Twigs_Hauterfly


By doing so, you are giving yourself a lot more than a regular workout — it’s more than just your legs or your core, it’s beyond fitness, and that’s the message she wants to flex well. Do You Believe In More? is set in a green landscape evocative of an urban jungle, and the moody vibe captures modern movements by Twigs and her amazing crew of dancers, aptly reflecting the concept of no boundaries within sport.


Nike FKA Twigs_Hauterfly


As Twigs herself says about the thought behind this conceptual work of art, “Do you believe in more? is a question that anyone can ask themselves. Do you believe that in six months’ time, you’ll be able to run faster, or jump higher? Do you believe that you’ll be able to stay on the cross-trainer longer? Do you believe that you can reach your best physical shape? Do you believe that you can use your confidence to get that promotion at work or finish that creative project? It applies to whatever it is that you want to be or do.”

If you #BelieveInMore too, here’s all the inspiration you need to get fit in 2017! If you need a little help along the way, sign up for these weekly Nike+ Training Club live classes in Mumbai (they’re free, by the way!) or get the NTC app.

For more information on FKA Twigs and her inspiring new campaign, go here.

*This is a dedicated post in collaboration with Nike.


Tiny but fierce, our Fashion & Beauty Writer grooves to her own soundtrack. An animal lover at heart, she plays proxy mommy to pretty much all the strays she meets.

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