Here’s How Himalaya Is Celebrating The Modern Chennai Girl
Himalaya, India’s leading wellness brand, launched its campaign ‘Chennai Ponnu’, for its iconic Purifying Neem Facewash range. Chennai Ponnu, or the Chennai girl, is a celebration of the modern girl who lives life on her terms, and yet enjoys every part of her rich Chennai culture — be it, food, dance, music, or movies.
So what if you wear jeans? It doesn’t mean you don’t love to rock a kurti too. Idli is definitely as tasty as pasta, and there’s no harm in loving your cappuccino, just as much as you love your filter coffee!
Taking this notion forward, the Chennai-centric campaign is focussed on young girls in the city, whose mindset has changed drastically over the years. Portraying the confident and independent woman, Chennai Ponnu stresses on the fact that these girls also enjoy every element of their rich Tamilian culture, as well!
Capturing it in its fun, light-hearted music video, Himalaya Purifying Neem Facewash’s peppy approach to the campaign is one that shouldn’t be given a miss! Check out what people have to say about it.
“Chennai Ponnu highlights the traditional ways and modern aspirations of Chennai girls. I feel like, several girls of Chennai/Tamil Nadu origin have achieved national and international fame, making Chennai popular on a global level, which is great, as they’re both modern and traditional.”
— Shrinidhi Hande, IT Professional and Travel, Lifestyle Blogger, ENidhi
“Chennai Ponnu is all about celebrating the innate confidence of the modern woman, which is also what Himalaya stands for — a celebration of clear and beautiful skin. Glowing, pimple free skin boosts our confidence and makes us happy. Himalaya has the goodness of neem, which is an effective herb in treating acne and keeping our skin clear and smooth”
— Megha Gupta, Blogger, Review and Write Up
“The video sums up the modern Chennai girl, who is up to date with all things trending and yet is deeply rooted to her culture — much like I am! And Himalaya products help her to live her multi-faceted life by looking her best at all times. This video is a great representation of the Chennai Ponnu — it’s all so true.”
— Sudheshna, Blogger, Dimpy’s Corner
“The Chennai Ponnu video speaks about the culture of our land that is Tamil Nadu. We are strongly rooted to our cultures and values, and are still up-to-date with western fashion trends and hip-hop culture. Even though we eat every cuisine, nothing beats the flavours and taste of idli, dosa, and kappee.”
— Varun Daga, Student