Kylie Jenner Drops A Pricey Hand Sanitizer Under Her Skincare Brand And Fans Aren’t Too Happy About Her Making Money Off The Pandemic
The Kardashian fam is no stranger to controversies. Just as we were recovering from the news of Kim Kardashian reportedly divorcing Kanye West, yet another Kardashian got tangled into an online debate. We are talking about Kylie Jenner, who is currently getting serious heat online over her latest product launch and being accused of making money off the ongoing global pandemic. The billionaire dropped a hand sanitizer as an addition to the existing product line in her skincare brand Kylie Skin which is a bit overpriced as compared to other similar products in the market. While some people argued that it’s the name that sells, others blamed her for selling an item of necessity amidst the pandemic at an unreasonable price.
Kylie Jenner announced the launch of the germ-killer on Tuesday with a tweet that read, “My @kylieskin hand sanitizer is here!! 80% alcohol, fast drying, and formulated with glycerin to prevent dryness!” While most of Kylie’s products sell like hot cakes and go out of stock within minutes, this hasn’t been the case with her hand sanitizers. Instead, Twitter got divided and soon people started expressing their disappointment about the selling gimmick, deeming it inappropriate for a time of crisis. A Twitter user wrote, “She is using her well known face & name (that she got from selling MAKEUP) to market and capitalize off of a current NECESSITY. she is cashing in on a global pandemic that has killed millions of people, to me that makes her a ~bad person~.” Calling her a bad person is a bit too much, but the sanitizer could have been economically priced at least until we are done with the pandemic, IMO, since it is a necessity.
— Kylie Jenner (@KylieJenner) January 5, 2021
Some fans also came to her defence and reminded the people hating on her that Kylie has donated $1 million to the Coronavirus Relief Fund and Los Angeles Health Care Workers. Plus, she distributed over 6000 pounds of free hand sanitizers to hospitals before she put them on the shelf. A user wrote, “Before she started selling the hand sanitizer she made it at the beginning of the pandemic and donated tons of it. Now people are giving her a hard time? People should get their facts straight first.” Another user wrote, Hope you’re having the same energy for all the corporations who didn’t make masks and hand sanitizers that now are.”
Call it benefiting off a situation on contributing to it by producing the survival accessories, a lot of celebrities and brands started producing face masks and sanitizers as soon as the pandemic hit. Even Salman Khan has launched sanitizers! However, pricing a product that’s a necessary commodity comes off as a little insensitive for a billion-dollar brand like Kylie Skin. The 60ml bottle of Kylie Skin hand sanitizer is retailing at $7 (INR 513) which costs a little over twice the 236 ml bottle of Purell’s Advanced Hand Sanitizer Refreshing Gel worth $2.99 (INR 219). So, you get people’s displeasure with the pricing of a product that’s basically a necessity right now and has a serious dearth in the market?
Plus, isn’t everyone struggling with finances after the supremely messed up year we had, with businesses flunking and economies almost collapsing? It wouldn’t have hurt to price the sanitizer affordably, if not cheap, especially when we are in the middle of a pandemic.