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Gucci Introduces Grass-Stained Denims At A Ridiculous Price Of 1 Lakh. This Isn’t The First Time Gucci Has Done This

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A denim jeans or overalls is a must-have piece of clothing in everyone’s wardrobe. A sturdy pair of jeans is one of the coolest items you could own. However, do you know how denim overalls and jeans achieved the high fashion status? Let me give you a quick backstory of denims. It has worked its way up in fashion from the mineworkers and factory workers to the masses and to celebrities and runways. It was popular workwear for laborious work that involved your clothes getting stained. Well, the latest denim overalls from Gucci will take you back in the time as you will feel you’ve worn a similar (if not the same) denim overalls that someone wore while working in the fields.

Gucci’s 2020 fall winter collection features a grass-stained denim overalls and jeans with green stains over the knee area and a distressed fabric that makes them look like a hand-me-down. But that’s not the only thing that’s left the netizens completely baffled. These denim overalls from are priced at an eye-watering $14000 which equates to INR 1 lakh. Let that sink in. I could buy 10 such overalls with a fraction of that price and they’d actually look cute and not like I just rolled in the lawn in them.

Another piece from the collection, a pair of denim jeans comes at a price of $12000 and has similar stain and distress effect. It’s not like they look old, they look really, really old and a waste outfit for that kinda money. High-end fashion brands have been getting away for selling such jaded clothing because it is that name that sells. You wouldn’t even know and these denims would sell like hot cakes even at such a hefty price, because, Gucci!

Also Read: Gucci Featured A Model With Down’s Syndrome In Its Latest Beauty Campaign And It Became The Most Liked Picture On Their Page

The Italian fashion house says the collection is grunge-inspired and all the products are made from organic cotton. They are branding these denims as “eco washed organic denim pants.” The product description reads, “Channeling the Fall Winter 2020 Men’s collection’s grunge vibe, this denim overalls is crafted from organic cotton and specifically treated for a stained-like, distressed effect. Gucci explores new takes on the cult fabric, reinterpreting it with different designs and washing techniques that blur the line between vintage and contemporary.” Basically, they are repackaging old-looking jeans we make pochas out of and burning a hole in our pocket at the same time. That’s bold.

Twitterati thrashed the pricy Gucci overalls and jeans and said no, thanks. A user wrote, “You can tell me I don’t *GET* fashion, but come on! $1200 for grass-stained jeans and $1400 for overalls? Goodwill + soccer field = same thing.” Another user wrote, “So the rich can get that hard working look without working hard.” A user found them to be eerily similar to the one he had, “These were literally my jeans when I was a kid. Now they’re going to be a fashion statement,” he wrote.

This is not the first time Gucci has pulled up a marketing strategy like this. Last year, it launched unisex trainers that looked old and had scuff marks all over them but were priced at $870 (INR 61000) as they were “influenced by classic trainers from the 70s.” First the dirty sneakers and now these damaged denims!

NGL, I am all for grunge-inspired clothes and distressed denims but putting grassy knees effect just looks stupid. I mean not every high-end fashion brand has to offer clothes dripping in silk and pearls but at least they should look new and not something you bought off a thrift store. I may or may not be selling a kidney for the jeans; at least I don’t want to be ridiculed for spending on something you wear to work on the fields. That’s not too much to ask for.

Honestly, if my mom saw it in my wardrobe and knew the price it came at, I would never hear the end of it. Plus, I am pretty sure she will put them in the washer to get the stains out. And I can’t blame her. These seriously look like they need to be washed. Rather than spending your precious pennies on these jeans, you could take your favourite jeans and roll over in grass to get the exact same effect. You’re welcome for the fashion hack!

Also Read: Louis Vuitton Releases Their Luxury Face Shield With Gold Studs And It Costs 70 Grand. What A Horrible Way To Take Advantage Of The Pandemic


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