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This Natural Bath Label Will Leave You Feeling Fresh & Fine

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What’s the first thing that pops into your mind when you think of bath and body products? Relaxation, rejuvenation, and whole new refreshed outlook on your life. Okay, maybe not so philosophical, but it does give you that ‘aaahhh’ so-amazing feeling. I am one to know, because the aroma from a lit candle after a hot, relaxing shower, and a book in hand is such a perfect way to end a long day.

Taking all your senses by surprise is the new luxury bath and body label, PureSense, launched by SoapOpera. Bringing the pristine wellness experience, the brand offers products that aren’t only free of harmful chemicals, but also come with Fresh Cells technology that basically lock in all the natural antioxidant extracts from fruit cells. Au Naturale!

Apparently, once these products make contact with your body, it protects you from all the grime that settles on your skin through the day. Oh, and have I mentioned that PureSense’s products smell absolutely divine?

“When I was studying in the US, I used to go to the department stores and pick up natural/organic/free of harmful chemical personal care products. When I came back home, I realised there were no brands that have formulations that are genuinely good for the skin.

“I realized that, like me, there would be others who want products that are more natural. It was there that the initial idea of PureSense was born. I wanted products that were non-toxic yet would not dilute the great sensorial user experience,” said Rishabh Mariwala, founder of SoapOpera.

So when I say that this label is true to the fact that it is free of chemicals, I mean it’s parabens-, sulphate-, and formaldehyde-free. What a great way to detox. The ‘Relax’ range consists of Macadamia Nut Oil that is made of a perfect potion that will relax you and wind you down, while also nourishing, smoothening, and moisturising your skin. The second range is meant to rejuvenate you, the main ingredient being Grapefruit. One of the richest sources of Vitamin C, the antioxidants scrub off all those dead skin cells and blemishes.

Scroll down to see what the #HauteSquad has their eye on from this new beauty #LabelAlert. PureSense products are available online at Nykaa and in stores at Kaya Skin Clinic, Shoppers Stop, and The Bombay Store.


PureSense Virgin Coconut Soap (Rs 295)


PureSense Grapefruit Body Cleansing Gel (Rs 895)


PureSense Relaxing Macadamia Deep Moisturising Body Oil (Rs 995)


PureSense Macadamia Deep Nourishing Body Butter (Rs 995)


PureSense Goat’s Milk Soap (Rs 295)


PureSense Macadamia Body Massage Candle (Rs 1,495)


PureSense Macadamia Body Cleansing Butter (Rs 695)


PureSense Saffron Glycerin Soap (Rs 295)


PureSense Macadamia Soothing Body Mist (Rs 795)


PureSense Tranquil Sleep Spray (Rs 795)

Know of a label that absolutely oh-sum? Comment below or write to us at, and let us know!


Tiny but fierce, our Fashion & Beauty Writer grooves to her own soundtrack. An animal lover at heart, she plays proxy mommy to pretty much all the strays she meets.

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