Meet The Beauty Emojis Of Your Dreams!
While the emojis on WhatsApp have drastically improved with colour inclusive emojis, and not to forget the ones under food, very little changed in the beauty department. I mean what good is one measly tube of red lipstick to beauty junkies? And we aren’t always painting our nails red either. Precisely why L’Oréal USA just prettified our smartphone keyboard with Beaumoji, a beauty-themed emoji keyboard.
This is stuff every beauty junkie’s dreams are made of! The messaging keyboard has 130 on-trend emojis to enhance and animate conversations for the beauty enthusiast. The Beaumoji keyboard is divided into categories like beYOUtiful, which is on the lines of body positivity and embracing and accepting who you are as you are, It Girl which happens to be my favourite with the rainbow-coloured hair colours and ombre lips, along with popular catch phrases like ‘throwing shade’, ‘yasss’, and ‘on fleek’. Then there’s the Iconic category which has tiny emojis of iconic products like the Naked Palette from Urban Decay, Maybelline’s Great Lash Mascara and the YSL lipstick housed in the iconic gold case with the brand’s initials, while Pampered Life has characters indulging in beauty treatments.
“We know the online conversation around beauty is huge and continuing to spike along with the shorthand language of emojis. We saw an opportunity to provide expressions and tools for our beauty community that reflect the daily conversations we see happening,” said Rachel Weiss, Vice President of Innovation and Entrepreneurship at L’Oréal USA. “With Beaumoji, our goal is to provide emojis that beauty enthusiasts crave and speak to their unique passions, lifestyles and personalities.”
What I really love about these emojis is the attention to detail. Like the slices of cucumber in the emojis with face masks on, and the silver foils used for highlighting hair. Beaumoji is available for free in both iOS and Android.