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Sorry World — Kim K’s Beauty Line DID NOT Sell Out In 60 Seconds!

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If you’ve been keeping up with Kardashians (or not, I mean they’re everywhere, so you can’t help it), you are probably aware of Kim K’s beauty line and how EVERYONE was anticipating it.

Last evening, the wait finally ended as the entire KKW Beauty collection launched online. It came, it conquered, and, approximately 3 hours later, the products sold out. Great! But not for a Kardashian, is it?

Here’s why! As I sat in front of my computer looking at the collection of 4 shades of contour and highlight products, and one creme lipstick, I wondered if the original Kardashian would be able to compete with her sister Kylie Jenner’s makeup empire.


Sadly not! About 15 minutes later, the light and medium contour and highlight kits were sold out, and then about 3 hours later, all of the products were out of stock!

Well, just in case you weren’t aware, Kim’s baby sister Kylie’s lip kits sold out literally 60 seconds after the launch. And once the products were restocked, all 8 kits sold out in 20 minutes.

According to Women’s Wear Daily, KKW had an estimated stock of around 3,00,000 products, which means they earned around $14.4 million dollars (approximately Rs 92.9 crores) on their contour kits. Woah! That’s a whole lot of dough!

Whether or not she beat her sister’s instant sell-out record, looks like Kim Kardashian West made her famous contour into a million-dollar business. Hmm, I wonder if they’ll restock soon!


Tiny but fierce, our Fashion & Beauty Writer grooves to her own soundtrack. An animal lover at heart, she plays proxy mommy to pretty much all the strays she meets.

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