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This Awesome Korean Beauty Brand Can Now Be Shopped Online!

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Launching online on the 1st December 2016, Innisfree will now be available to shop online on Nykaa. The Korean beauty brand first hit Mumbai in June, after already touching Indian grounds in Delhi. Known for natural beauty products, Innisfree uses ingredients that are environmentally sustainable, and their products are paraben-, ethanol-, and benzophenon-free and do not consist of any artificial fragrances or pigments.

With a wide range of skincare and makeup products, the natural beauty brand was launched in Korea in 2000 and had multiplied its stores to over hundred by 2007 — their best-sellers include a Green Tea Seed Serum and Jeju Pore Clay Mask.

“The innovation of Korean beauty brands is now a global phenomenon, and we are proud to bring to the Nykaa portfolio a leader of this trend — Innisfree. The global bestsellers such as the Jeju Green Tea range, the Eco Safety Perfect Sun Block, and the extensive sheet mask collection will work especially well for Indian skin concerns,” said Falguni Nayar, CEO of Nykaa.

What better way to indulge in some end-of-the-month retail therapy than this? Your skin will thank you too.


Tiny but fierce, our Fashion & Beauty Writer grooves to her own soundtrack. An animal lover at heart, she plays proxy mommy to pretty much all the strays she meets.

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