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Huda Beauty Is Launching Demi Matte Lipsticks!

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If you smirked even a little bit at Forbes’ story of Kylie Jenner being a self-made billionaire — because of the very loose use of the term ‘self-made’ — we understand where you are coming from. Which makes Huda Kattan, the self-made beauty mogul behind Huda Beauty, that much more aspirational to all of us. She’s gone from a makeup artist and beauty influencer to a bonafide boss babe with a makeup brand coveted by millions of girls across the globe.

Clearly, there’s no stopping this girl boss. We are tempted to say the woman has a Midas touch, but that would be attributing her success to some sort of magic when clearly it’s sheer hard work. 

In July, her new Easy Bake Setting Powder was launched in eight shades.



And you would think, well, that’s July sorted. Not at Huda Beauty HQ. On July 29, the brand will be dropping a new range of demi matte liquid lipsticks in 15 new shades!


Swatches of our #HudaBeautyDemiMatte Which color is your fav?

A post shared by Huda Kattan (@hudabeauty) on


Huda says these shades will “bring out your inner boss”. What do you think?

The lipsticks will launch in Sephora for $20 a piece. 

By the way, it’s not like Kattan can’t afford to slow down. She recently featured in the Forbes Rich List, above Beyoncé and Kim Kardashian. And it’s all built from scratch. Not one to rest on a her laurels, clearly. 

Of course, it will be a while before it the lipsticks come to India but we are an easily excitable bunch when it comes to anything Huda Beauty. *starts squirrelling away money for launch.*


Mansi Shah is the resident humour writer and random conversation starter. Tends to laugh manically at puns. Deeply enjoys the blunt force of sarcasm. Preys on chauvinists and people with incorrect grammar. Hoards makeup and beauty products. Attacks Nutella with vigour.

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