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Gucci Beauty’s New Instagram Handle Will Give You A Mini Lesson In Art History!

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If there is one high-end brand that is having a moment right now it has to be Gucci! The double G belts and the quilted, embroidered bags are an absolute hit. Taking the brand one step further, they have just launched a new Instagram account (@GucciBeauty).

Many believe the aesthetic of their Instagram feed is almost like an insight into Gucci’s creative director Alessandro Michele’s brain. The account is in fact dedicated to Michele’s “vision of beauty” and will be used to showcase beauty looks from the runway, beauty collaborations and new launches, including fragrance and makeup.

The Gucci beauty Instagram page looks nothing like a typical beauty brand’s page that consists of flat lays of lipsticks, re-grams of makeup selfies using the brand’s products, or campaign images. Instead, it resembles an art page that brings together beauty, art, history, and culture!

A quick scroll through this Instagram page and you will exit the app feeling like you just took a mini-lesson in art history. For the captions, Gucci has pulled out a group of five art writers to give a detailed background on the pieces from galleries, private collections, and reputable museums. But of course, the captions and pieces of art have a beauty angle to them as they speak of beauty elements in the painting such as red lips, curled hair, different beauty practices from around the world, and the unique ways each artist captured details like skin and eyes.

Check out some of the first posts below

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Title: Aurelia (Fazio’s Mistress), 1863
Author: Dante Gabriel Rossetti
Museum: Tate, London ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Dante Gabriel Rossetti, a British-Italian painter, poet, and translator, made this c. 1863 portrait of a woman, held by the Tate, he could only imagine, taking his subject from the 14th-century Italian poet Fazio. In a poem, Fazio described his mistress’s “clear brows” and “white easy neck.” Rossetti used his own lover, Fanny Cornforth, as a model. Their affair lasted until Rossetti’s death in 1882; she was the subject of over 60 works. Rossetti is known for his role in co-founding the nostalgic Pre-Raphaelite Brotherhood, influenced by medieval art. Their goal was to be “direct and serious and heartfelt.” #GucciBeauty — @kchayka ©Tate, London 2018

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Title: Untitled (Eva), 2018 Author: Simone Kennedy Doig
Location: Baert Gallery, Los Angeles. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Born in London in 1994, #SimoneKennedyDoig spends her time between her birthplace and Trinidad, where she moved to in 2002 and spent much of her childhood. Her works deal with intersectional identity, which for Kennedy Doig is informed by her experiences in Port of Spain and London. This is an oil painting that portrays two young women, friends in front of a mirror, staring at their own reflections. One figure, applies makeup, heightening her own sense of beauty while the other female casts a glance upon her. The expression captured in the onlookers gaze contributes to an atmosphere tinged with perhaps a small dose of envy. The image offers a psychological exploration of femininity from a female's perspective, standing in contrast to the male gaze and the usual depictions of women throughout art history. #GucciBeauty — @sirsargent Courtesy of the artist and Baert Gallery, Los Angeles.
Photo: Joshua White.

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Title: Woman At Toilette / Keshō no onna, 1918
Author: Hashiguchi Goyō Museum: LACMA, Los Angeles ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Ukiyo-e, a Japanese movement, was characterized by its depictions of beautiful women and landscapes that reflected the newly hedonistic “floating world” created by Tokyo’s economic growth in the Edo period. In this 1918 portrait, Hashiguchi Goyō, a woodblock artist, uses delicate lines to render a beautiful woman applying powder to her skin. Her fully exposed shoulder is alluring in contrast to her demure expression, and she seems to be caught in a personal, domestic moment — underscoring the tension and seduction in the delicate balance between public beauty and private adornment. The image is in the collection of @LACMA, one of the #GucciPlaces.
#GucciBeauty — @lrsphm Image courtesy of LACMA

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Title: Woman from Constantinople, standing, c.1876
Author: Jean-Léon Gérôme (1824-1904) Private Collection ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ The French painter Jean-Léon Gérôme is the quintessential Orientalist painter, a European artist interested in a fantastical, stylized depiction of other cultures. After visiting Egypt in 1856 he became fascinated with the Middle East in particular and brought back local artifacts and costumes, which he used as props in his Paris studio. His work was extremely popular and much of it is now held in private collections, including this moody portrait. Gérôme wrapped his model in a translucent veil in a nod to her perceived exotic origins, drawing our attention to her languid gaze and ambiguous smile. Yet the image is theatrical, almost a fiction. #GucciBeauty — @tatianaberg
Photo © Christie's Images / Bridgeman Images

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Title: Portraits of two women, 1950
Author: Lois Mailou Jones Private Collection ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Nearly every moment of #LoisMailouJones’s life was captured and shared through her paintings.
Her style traversed the aesthetic landscape, first mimicking the work of the post-Impressionists
and then drawing from the rich colors and symbols of Africa and Haiti, where she often traveled.
In her portraits, Jones was known for her ability to capture the rich complexities of black skin
tones, rendering her subjects (often her friends or students from Howard University, where she taught) as near three-dimensional figures. Styled in feminine blouses with red lips and curled hair, Jones manages to capture each woman’s beauty in this 1950 painting’s tight headshots. Jones suggests a familiarity and bond between the two only found
through family or friendship. #GucciBeauty — @britticisms
Lois Mailou Jones Pierre-Noel Trust

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Fashion enthusiast by birth, shopaholic by nature, and makeup maven by choice, Shikha serves you your daily dose of everything style and beauty, with a sprinkle of fabulousness!

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