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Drop Everything! Beauty Blender Is Launching Foundations!

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Yes, you read that right! Beauty Blender — the company that has convinced us to sell houses and cars for a tiny pink sponge to blend makeup — is now launching a line of foundations, and we are beyond excited.

For starters, the packaging is lit. I am not the kind to use Internet slang in an article but the packaging is honestly the most interesting we have seen in a while.

The foundation, called Bounce Liquid Whip Long Wear Foundation, comes with a pump where the product spills in to a egg-shaped mixing plate where you can pick it up easily with your blender. It comes in 32 shades or as they like to call it, ‘blends.’



If the legacy of the beauty blender is anything to go by, these foundations should be a dream.

Of course, this has caused a stir online because no one can sit still. But not everyone is happy with the foundation’s shade range. While there are 32 ‘blends’, most of them serve the fairer side of the spectrum and people are saying there simply aren’t enough shades for those with deeper complexions.



While we certainly love the fact that they have 32 shades, we can see why people are up in arms when it comes to diversity. We’re just going to hold our tongues on the review till we get our paws on one of these!


Mansi Shah is the resident humour writer and random conversation starter. Tends to laugh manically at puns. Deeply enjoys the blunt force of sarcasm. Preys on chauvinists and people with incorrect grammar. Hoards makeup and beauty products. Attacks Nutella with vigour.

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