The Masaba x Koovs Launch Party Was As Cool As The Collection
Last night, Masaba launched a cool athleisure line exclusively on on of our fave e-tailers, Koovs. Comprising joggers, crop tops, bomber jackets, sports bras, body suits, and jumpsuits sporting very Masaba-esque quirky, fun prints, the collection is now live on the site, the prices ranging from Rs 800 – Rs 1,700 (yeah, we balked at the affordability too).
Hosted at Luna Nudo, St Regis, the party was a fun, fashionable night that saw many a star and socialite in attendance, celebrating the collaboration along with the designer and the brand. Many peeps were seen sporting exclusive pieces from the collection, thus sticking to the evening’s athleisure vibe. This collection serenades a few of Masaba’s favourite things, including the dichotomy between food choices and lifestyle (we’re looking at you, chocolate printed bralette).
Check out who made it to get jiggy with it with Masaba and Team Koovs.
Masaba Gupta Mantena
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