Masaba Is The First Designer In The World To Do What?!
Like we needed any more excuses to shop — Masaba takes e-shopping to the next level by introducing the world’s first-ever shoppable mannequin challenge. Disclosing this information on her Snapchat and Instagram stories, the quirky Indian designer let her followers know that the label House Of Masaba is now available to shop through this trending challenge, thanks to the Toch app. “So basically, you can watch the video and a dot appears on the garment which you can click on to instantly add it to your cart. This makes things a lot simpler,” Masaba informed her followers. All you have to do is download the Toch app and you’ll be able to shop the looks that you like.
Here we go. For the first time in the world. Shop from a video. – http://bit.ly/ShoppableMannequin click on this link , watch the video , a dot will appear on the garment, click on the dot & it will immediately Add to Your cart. The cart redirects you to our E-Shop. We are proud to be the first ones to do this , and proud to present our technology partners @tochapp who developed this. This is the first of many technologies we are using to CHANGE THE WAY YOU SHOP at @houseofmasaba #mytochapp TOCH It, OWN IT
Just like the Harlem shake, the no-makeup selfie, and the ice-bucket challenge, the mannequin challenge was one of those trending things the internet spat out that went absolutely viral — even we did it! When the interweb has a trend, how can you miss out in it? Looks like House Of Masaba is taking a fresh and stylish spin on it by seamlessly bringing together technology and fashion. Can’t wait to see what more this awesome designer has in store for us…till then shop the House Of Masaba mannequins only on Toch.