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Athiya Shetty Is The New Face Of Maybelline New York

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Look who’s joined the ‘brand’wagon!

One-film-old Athiya Shetty is the latest celebrity to join Alia Bhatt in endorsing Maybelline New York in India. The brand has a fun, youthful vibe so it comes as no surprise that they’ve chosen this young starlet as its newest face. In a statement released yesterday, Athiya said, “I am proud to say that I am a Maybelline girl and I am honoured as I take on my very first endorsement with this iconic brand. It’s an incredible feeling as I now take forth Maybelline’s vision of inspiring women to define their beauty, express themselves and make their mark.”

We’ve loved their playful campaigns so far, and can’t wait to see Athiya showcasing the brand’s edgy style.

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