H&M Announces Collaboration With Moschino!
H&M just confirmed its latest designer collaboration with Italian fashion brand Moschino, and Team Hauterfly is freaking out already!
The news of the collaboration was revealed at Jeremy Scott’s 11th annual party held at the Coachella music festival with Gigi Hadid. Both were dressed in the Moschino [TV] H&M collaboration, giving us a first look at the playful and fun collection – synonymous with Scott’s design aesthetic. The Moschino [TV] H&M collection is set to arrive in H&M stores on November 8.
H&M’s creative advisor, Ann-Sofie Johansson, said that the partnership is “the perfect collaboration for fashion right now as it mixes pop, street culture, logos and also glamour.” “Jeremy Scott is amazing – he knows how to have fun with fashion, and to connect with his fans around the world,” she added.
The collection is set to be a “radically innovative TV concept enmeshing social and traditional media to create a multi-platform takeover – a captivating new “zapping” experience for the digital world”. The collection will be affordable with a price range from $25 to $300 with an average of 45 pieces in the women’s collection along with a ton of accessories.
Scott is popularly known for his playful aesthetic and quirkiness, so we are sure to expect all the jazz this coming season.