Move Over Cringe-Worthy Matrimonial Ads, The Winner Is Here!

On Wednesday, the country woke up to an ad in The Hindu that was, for lack of a more erudite term, different. This was an ad by Young Achievers Matrimony, which, disgruntled by the limited options of spouses for the privileged few, decided to take matters into its own hands and be very specific about the qualifications of the people who could come to this event.

We don’t have a bone to pick with them for that. I mean, the rich and spoilt want to be wedded off to their ilk so they can be rich and spoilt together? Sure, ok. Who are we to rain on their parade? However, the ad decided to further elucidate who a young achiever could be; they could be IIT, IIM grads, scientists, and the like.

So far, so good. Not so different from a usual matrimonial column.

But then they slipped in ‘beautiful girls’ into young achievers and now we are all confused. Especially beautiful girls who had not thought this was something to put on a CV. Not until now, at least. On the other hand, Young Achievers Matrimony wants men to turn up with whatever faces they have, beautiful or otherwise, but definitely have money and education. 

Of course, the internet went into a tizzy.

There's no way one thing can be sexist, casteist, elitist, and offensive to literally everyone all at the same time.

Young Achievers Matrimony: Hold my beer. pic.twitter.com/AMqJgXxtmK

— Andre Borges (@borges) July 25, 2018

The registration fees is Rs 25,000, a great way to keep the riff-raff out. We want to be offended but we are mostly just amused. Apparently the people behind the ad have apologised. They didn’t think it would escalate this way.

I am more concerned that they haven’t declared how they are going to decide who is beautiful, and if average girls will be turned away at the door.