Sneakerheads, Meet Your Brand New Obsession
Sneakers have seen a major resurgence in the fashion sphere in the past two years. They’ve made an appearance on the ramps, on celebrities, in fashion blogs, and even become a street style staple. And sports brands have been working overtime releasing one cult pair after another with FOMO-inducing regularity.
First you had Adidas Originals’ Superstar Sneakers making it to every ‘It’ Girl’s closet, and now following close on its heels are the Puma Eskiva Hi Sneakers. These awesome kicks are having a real moment currently, having being spotted on trendsetters like Kylie Jenner, Cara Delevingne, Victoria’s Secret Angel Chanel Iman, singer Zendaya and Brit model Joanna Halpin (keep scrolling to see them in action). Of course, when you also have Rihanna as the brand’s ambassador, you’re bound to get major eyeballs!
The Eskiva Hi is a modern take on the Puma Gong — a pair of boxing sneakers originally released in the 60s. Keeping the high silhouette intact, the athletic pair is constructed in leather and is a lace-up style with a perforated tongue and a low-profile rubber traction outsole. This pair is the perfect marriage between a sporty heritage and high fashion sensibility. However, if the high top is too OTT for you, Puma also has a mid-cut version that comes with side zippers.
Keep scrolling to see all the celebrities and street style stars rocking the pair.
??? @badgalriri #footlockereu A photo posted by Cara Delevingne (@caradelevingne) on
We’re loving how street style favourites have been styling it. While fashion editor Esther Quek has pulled down the high tab and worn it with a very feminine Stella McCartney dress, singer TK Wonder layers a cool denim jumpsuit with a printed shirt and her pair of Eskiva. Yvette Yo Lee gives you a lesson on how to team a pleated midi skirt and gilet with these cool kicks, while blogger Melanie Morais works it with her all-black-everything OOTD.
Hanging at @soledxb this evening, such great vibes, you have to come! #soledxb #rad #sneakers #coolcats #followEQtoDubai ?? @stellamccartney ?@puma x #Eskiva ? See more on my snapchat: esther_quek ? A photo posted by ESTHER QUEK ??? ??? ??? (@estherquek) on
#ForeverJumpsuitLove @citizensofhumanity ▫️▫️▫️ Wearing: @citizensofhumanity jumpsuit @puma shoes #pumalife #eskiva #sneakerlife @beaconscloset jacket A photo posted by Tk Wonder (@tk_wonder) on
my @puma Eskiva makes me float like a butterfly in this concrete jungle #sp A photo posted by Yvette Yo Lee (@msyoleecom) on
Feeling pretty badass with my new @puma sneaks! All this is on the blog now ? A photo posted by melanie morais (@bornlippystyle) on
SHOP NOW: Puma Eskiva Hi Sneakers (Rs 6,999)
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