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Payal Pratap’s New Prêt Line Is All About Understated Elegance

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If you’re anything like the #HauteSquad, you do a happy little dance every time you get acquainted with a new label. We’ve got a scoop that the fashionista in you is going to thank us for. Designer Payal Pratap — known for her feminine, modern Indian clothing — has launched a new prêt label. Called Umbar, the new clothing line should be on your radar if you love sleek, tailored garments that are functional as well as stylish.

These daily wear essentials from Umbar perfectly amalgamate folksy embroidery with comfortable fabrics like cotton, silk, chanderi blends and georgette, among others. Targeted at women aged 25 to 50, Umbar’s debut collection consists of tunics and kurtas, dresses, crop tops, blouses, wide-legged pants and more.

While the aesthetic is very modern, Umbar’s beauty lies in its innate Indianness — the clothing is desi in its approach, but has a very contemporary vibe. This being the designer’s first foray into e-commerce, the line is priced affordably considering its designer lineage and exceptional quality.

Trust me when I say this: Umbar is an investment brand for women who want to shop smart; i.e. shop less but spend slightly more for garments that will stand the test of time and trends. Pratap plans to extend this eponymous line to accessories and bags as well, which will launch next month. Already this is set to become one of our go-to brands!

(P.S.: We take no responsibility for your credit card debt!)

Click through for some of our favourite picks from Umbar’s debut collection: 

 

Umbar Sicily Tunic In Pink With Multi-Rose Embroidery_Hauterfly

Sicily Tunic With Multi-Rose Embroidery (Rs 7,950)

Umbar Icaria Wide Leg Pants In Blue__Hauterfly

Icaria Wide Leg Pants (Rs 4,500)

Umbar Dia Floral Burst Embroidered Top In Black_Hauterfly

Dia Floral Burst Embroidered Top (Rs 9,500)

Umbar Maldives Embroidered Kurta Set In Ivory_Hauterfly

Maldives Embroidered Kurta Set (Rs 25,500)

Umbar Corfu Skirt In Blue Denim With Red Hearts Embroidery_Hauterfly

Corfu Skirt In Denim With Red Hearts Embroidery (Rs 6,500)

Umbar Ibiza Tunic In Ivory With Blue Rose Embroidery_Hauterfly

Ibiza Tunic With Blue Rose Embroidery (Rs 11,500)

Umbar Rhodes Red Dress With Hearts Embroidery_Hauterfly

Rhodes Dress With Hearts Embroidery (Rs 9,250)

Umbar Majorca Ivory By Blue Embroidered Summer Dress_Hauterfly

Majorca Ivory By Blue Embroidered Summer Dress (Rs 11,500)

Umbar Paros Gathered Top In Pink With Rose Embroidery_Hauterfly

Paros Top With Rose Embroidery (Rs 6,950)

Umbar Amalfi Long Shirt In Blue With Hearts Embroidery _Hauterfly

Amalfi Long Shirt With Hearts Embroidery (Rs 6,500)

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